Showcase #1:
Marketing Strategy & Analysis
Double Good Popcorn
Led team of 4 in creating a comprehensive content marketing plan for Double Good Popcorn, including content calendars, sample content including edited video production, target segments, personas, and competitor analysis that helped boost fundraising sales by 30%.
Duolingo Brand Strategy
Conducted full brand audit on Duolingo to improve brand equity, creating an optimized positioning strategy and innovative feature implementation concepts for the app.
Two Shades - SEO
Improved web design and SEO strategy for local Chicago café. Adjusted CTAs, graphics, loading times, and used SEO in SEMRUSH to raise site health by 12%.
UI Health - Market Study
Collected and analyzed survey data on Qualtrics for UI Health’s NCI Designation campaign, resulting in a data-backed marketing strategy that assisted with publicity campaigns and budgeting ROI.
Showcase #2:
content Writing
BMGSpiritwear: Blogging
Content writing for custom sportswear brand BMGSpiritwear, maintaining a sporty, supportive coach-like tone throughout.
Elite Works: Blogging
Content writing for local roofing company Elite Works Exteriors, keeping a professional, reliable tone to fit the brand’s image.
Duolingo: Sample Copy
Sample copywriting for Duolingo in the style of the brand’s adventurous, cheerful voice, encouraging local cultural experiences.
Showcase #3:
Social Media
Art influencer – Social media & brand strategy
Developed consistent brand visuals and voice across social networking sites such as Twitter/X and TikTok that lead to multiple viral posts and the accumulation of over 1.3k total followers across platforms within the span of a year.
Created a 7-day limited edition merchandising campaign and e-commerce site that generated a 25% increase in merch sales across the span of 2 weeks.
AML Soccer League – Social media management & content creation
Assisted in creating and posting local soccer league content in both image and video format, leading to the acquisition of over 2.9k followers and driving consistent community engagement on Facebook.
Strategically scheduled paid advertisements using Meta Suite that resulted in an ROI of ~350% per post and aided the generation of over $3,000 in revenue per match day.
